Today’s consumers expect brands to offer products and experiences that meet their individual preferences and match their commitment to social responsibility, health, and sustainability.
Supply chains are a critical component in this era of disruption, and mastering supply chain operations gives a company in the consumer packaged goods industry a huge competitive advantage that can allow it to grow its brand. Supply chains are no longer perceived as cost centers, but as a major lever for developing new business opportunities and ensuring customer satisfaction.
In this landscape, brands don’t just need to understand what their consumers want, but also how to orchestrate the end-to-end supply ecosystem to meet demand through next-generation digital manufacturing capabilities and resilient, agile, and flexible fulfilment channels.